In addition to the Journal app, Apple introduced the option to log your daily moods in the Health app, under a category called State of Mind. It's all part of the company's push to improve your mental health. Before you rush to delete it, I recommend giving it a chance. It's the Journal app, and it's exactly what it sounds like: a place to reflect and record your thoughts and memories. Work smarter, not harder.If you've downloaded iOS 17.2, you're probably wondering why there's a new app on your home screen. TIP: With Later’s Hashtag Suggestions tool, you can automatically find relevant hashtags for your posts based on your caption and other hashtags you search. However, it's still important to focus on quality, hyper-relevant hashtags - even using 5 or 10 hashtags is better than zero. In a Later study, we discovered that feed posts with 20 hashtags get the highest level of engagement on average. #4: Add Hashtags and Keywords to Your PostsĪdding hashtags and keywords to your posts is an effective way to reach more people on Instagram, which means more “views” for the Instagram algorithm to take into account. This could be as simple as asking your followers to share their thoughts, double-tap if they agree, tag a friend in the comments, or click the link in your bio. One of the best ways to do this? Write strong captions that drive engagement. Instagram has confirmed comments and likes are important when it comes to feed ranking - so it’s a good idea to encourage as many as possible for your posts. TIP: Include a sticker on your first story for an added boost! #3: Drive Conversations with Engaging Captions There are lots of Instagram stickers, but the best ones for driving engagement are the poll, emoji slider, and question stickers. Instagram Stories stickers are a great way to encourage audience engagement - and the more engagement your posts get, the higher they’ll be boosted by the Instagram algorithm. #2: Encourage More Interactions with Instagram Stories Stickers Plus, Reels get twice as much real-estate in the Instagram Explore page - making them a major tactic for discovery and growth. Instagram Reels are still being heavily promoted by Instagram's algorithm across the entire app experience. Use Instagram Analytics to See What's Working Here are seven ways to improve your algorithmic ranking and reach new audiences:Įncourage Interactions with Instagram Stories Stickersĭrive Conversations with Engaging CaptionsĪsk Followers To Add You to Their Favorites Feed If you want to improve your ranking with the Instagram algorithm, the best thing you can do is drive as many interactions (likes, comments, saves, and clicks) as possible.Īnd by building momentum with your existing community, you’ll soon find your content surfaced to new audiences. TIP: Use Later's Instagram Analytics to understand which posts deliver the highest engagement for your account.ħ Ways to "Beat" the Instagram Algorithm in 2024 Is this a post someone would save and come back to?ĭoes this post include a CTA (for example, “Click the link in my bio”) that will prompt someone to tap on your profile?Ĭreating content encourages this type of engagement can help you “hack” the Instagram algorithm for your benefit. Is this post likely to be liked or commented on? Keeping this in mind, as you plan your content and captions - ask yourself these questions: It considers how likely you are to comment, like, save, spend time, or tap on a profile. What Engagements Are Most Important to the Instagram Algorithm?Įngagement is key, especially when it comes to the Instagram algorithm. Violations of Instagram's Community Guidelines whether the post has been already shared on Instagram) There are some additional factors, beyond the interest score, that can impact where a post lands in someone's Home feed. What Else Can Impact Feed Post Ranking on Instagram? The takeaway? The Instagram algorithm monitors every interaction you make on the app - from the posts you like to who you interact with - in order to serve you content. Your interaction history: Do you typically like or comment on the poster’s posts? Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with? Information about the poster: How interesting are they to you? Are they your friend? How often do people engage with their content? Information about the post: Is it a photo or a video? When was it posted? How many likes does it have? The Instagram Feed algorithm has changed a lot over the last few years, pivoting to a model that favors interest.īut how does the algorithm know what content you're most likely to interact with? According to Instagram's CEO Adam Mosseri, it's a complex process: "We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in.” How the Instagram Algorithm Works for Feed Posts in 2024
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